Timeless Architecture, New Classic Design, and Inspired Flooring Embody This Upper West Side Location

by Oct 30, 20200 comments

Representing the best of the Upper West Side, 250 West 81st Street is known for its picturesque tree-lined streets with easy access to landmarks, education, shopping and dining destinations.

Designed by the world-renowned Architectural firm of Robert A.M. Stern, 250 West 81st Street was designed in the new classic style. Designed to look at if it has always been there, the luxury mid rise apartment building offers 31 private residences and thoughtful amenity spaces throughout.

Generously appointed living spaces and careful consideration was given to every aspect of the design and finishes inside and out. From the interior, windows perfectly frame views of the Manhattan skyline. Apartments also feature great rooms with voluminous ceiling height and oversized windows that include oak flooring hand laid in a herringbone pattern.

Each of the buildings apartments and specialized amenity areas feature flooring products carefully selected and installed by Direct Flooring. Matching the sophistication of the architectural design, the Direct Flooring team was to provide and install each custom flooring product throughout the building.

The process started with providing custom hardwood flooring samples for the design team to consider. The custom oak finish featured a color tone as timeless as the building’s unique architectural styling. The installation method is known in the flooring industry as a Double Glue Down or Double Stick installation method.

Direct Flooring specializes in installing and supplying quality flooring products such as carpet, tile, hardwood, LVT and LVP

The Double Stick Flooring Installation Method process begins with the floor leveling to ensure the flooring surfaces in the building are flat which promotes a refined leveled surface for the hardwood when complete. A sub-floor (sound barrier) is then installed over the levelled surface. The pre-finished custom engineered oak flooring is then glued over the sound barrier to complete the process.

Many of the amenity spaces were installed using the same method. 250 West 81st Street amenity package included specialty flooring utilized for the indoor multi-purpose sports court. Custom hardwood, resilient flooring and special custom carpet tiles were utilized in areas for the Technogym Fitness Center, children’s playroom, library lounge and recording studio. Each selection was carefully selected and painstakingly installed in keeping with the flow of the buildings design and style.

Like other high end mid-rise and high-rise projects throughout New York, Direct Flooring is continually raising the bars in flooring products and installation methods for high profile luxury apartments, condos, and hotels. With professional staff, project managers and expert installers, Direct Flooring is the top choice of developers, builders, architects, designers, and construction firms throughout the Tri-State metro area.

About Direct Flooring

Now the top flooring provider for luxury high rise, mid-rise and mixed-use residential properties throughout New York City, Northern NJ and Philadelphia. Direct Flooring support and management staff provides flooring solutions and best practices for installation, products, and aftercare. Architects, construction firms, developers and designers in New York has called upon Direct Flooring with unique flooring challenges and solutions.

To contact Direct Flooring, call (877) 339-1009.



Our Address

12 Minneakoning Road
Bldg. A / Unit 103
Flemington, NJ 08822


(908) 237-1009

Business Hours

7:00 a.m. – 4:00 p.m.

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