Flooring Products

We are Aligned with Major Flooring Manufacturers
Offering Value Driven Flooring Options and Customized Solutions


Hardwood Flooring

Like a fine wine, the older wood gets, the more character and personality it takes on. Designers are always trying to find new and innovative ways to ascertain a certain color or look. It is the mission of the flooring company to deliver on the vision created by the designer. As the designers set the trends, the look, feel and style of the hardwood flooring becomes critical to the overall look of the space. The attention to detail is set into motion at the beginning of a project and followed through installation and includes controls on stain application and finish coats.

New York City seems to be the epicenter for all to copy. High profile buildings with eccentric designers and residents often set the bar. Direct Flooring, headquartered in Flemington, NJ has been tracking the trends throughout NYC for over a decade and strives for ways to improve the highest standards in hardwood flooring products, installation methods, and finishing styles.

Luxury Vinyl Plank

Luxury vinyl tile (LVT) and luxury vinyl plank (LVP) has redefined the flooring industry. Available in an endless selection of colors and styles, finding the right vinyl flooring for the right application just became a little easier. Direct Flooring’s team works with the best manufacturers and institutes best practices for each installation.

It may seem odd to refer to any vinyl product as ‘luxurious’ but penetrating the home builder markets across the country are new products residents are eager to walk on. For those who pay close attention to new flooring products, this trend will continue to grow making luxury vinyl plank more prevalent in living areas, foyers, common spaces and wet areas like kitchens and bathrooms alike.

Thanks to incredibly realistic photo technology, luxury vinyl plank flooring can mimic real wood (and many other materials) so closely that you must look a second time to see that its luxury vinyl.


Laminate Flooring

Laminate flooring works best in high traffic areas with minimal wear and tear. Direct Flooring offers a selection of laminate floors that are not only great looking, but they are also easy to maintain and very durable.

A multi-layered synthetic flooring, laminate flooring can mimic realistic hardwood flooring tones which are achieved with a photographic process under a protective clear coating. Laminate floors can also offer a UV protection and can be waterproofed which makes it a great product for lobbies, entranceways, common areas and wet areas like kitchen, bathrooms, and utility areas.

Direct Flooring is your total source for laminate flooring products that are affordable and easy to maintain.

Tile & Stone

One of the hardest decisions in new construction or custom home building is what kind of flooring material to install. Not only does the flooring of a new home have a dominant visual element, but it also forms the impression of the overall design style of the home’s décor.

Tile has grown up. Not just relegated to kitchens and bathrooms, tile flooring is a popular option for homeowners, developer/builders, and construction contractors. Direct Flooring can handle your floor, wall and backsplash tile needs in your residential community, mid-rise, or high-rise building.

Tile is durable, elegant and can be cut and shaped into squares, planks, and other custom styles. Tile is ideal for high moisture or wet areas of the home. Primarily available in ceramic, porcelain or natural stone, tile also wears well in heavy traffic areas.



Carpeting is a comfortable and cost effect flooring solution. Offering warmth and added comfort to any space, blending carpeting into common spaces and public areas is more popular than ever. Bring color, texture, and style to your residential or commercial space with popular brands like Shaw, Milliken, J&J, Mannington, Masland, Patcraft and Bentley.

For residential common spaces and lifestyle areas, carpet and carpet tile are an exciting choice. Adding color, depth, and richness to any space, carpeting is stain resistance, easy to maintain and easy to clean.

We have successfully completed commercial carpeting projects in mid-rise/high-rise renovation work, healthcare facilities, hospitality, sports clubs, office complexes, retail space, schools, and public libraries.

Direct Flooring is an approved NJ State Contractor and has successfully completed hundreds of projects for County and State agencies throughout the State of New Jersey.



Resilient flooring’s flexibility makes it an excellent option when you are looking for a product with a long lifespan. It is cost effective and comes in a variety of styles and colors, making it perfect for amenity areas.

And if you are an architect or designer, you have probably heard of resilient flooring and the advantages of using it for large commercial projects. Those advantages come from how resilient flooring “bounces back” from repeated traffic or compression.

Types of Resilient flooring Includes:

  • Vinyl Products (LVT and LVP)
  • Vinyl Composite Products (VCT)
  • Rubber
  • Cork
  • Linoleum

Resilient floors also come in tile and planks that are shipped flat. Direct flooring offers resilient flooring and makes choosing the right product for the right application easier, faster and more affordable.






    Our Address

    12 Minneakoning Road
    Bldg. A / Unit 103
    Flemington, NJ 08822


    (908) 237-1009

    Business Hours

    7:00 a.m. – 4:00 p.m.

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