Tips to Creating an Unforgettable Flooring Experience

07 January 2022 / By John Rod
tips from Direct Flooring on creating an unforgettable flooring experience

How do you create an unforgettable flooring experience for your customers? Does it involve servicing the client with professionalism, ensuring they are delighted with the finished product? Perhaps it involves the flooring product itself, how pleasing it looks and functions once the installation is complete?

If you are looking to create an unforgettable flooring experience, here are a few tips you should keep in mind.

It Has to be More Than Just the Product

First on the list might come as a surprise, but product (and price) alone does not separate you from your competition. You may carry the most sophisticated assortment of tile, an expanded selection of carpets, the largest selection of customizable hardwoods and the most up to date line of LVP. However, without a team to expertly manage the entire process and installation, you are just like everyone else. Success must go well beyond selection of materials and includes every aspect that involves the customer, from initial sale through inspection of the completed flooring project.

”WE BELIEVE IN THE POWER OF TEAMWORK, THE STRENGTH OF OUR REPUTATION, AND THE QUALITY OF OUR PRODUCTS.”

Manny Salgado – VP, Direct Flooring

It is All About the Installation Process

The project is not completed until the flooring is installed and finished. In our projects, coordination of materials and installation crews is paramount to a successful outcome. From floor leveling to underlayment of subfloors, the flooring installation process is a choregraphed dance between construction and the project manager. It is an opportunity to develop a consultive relationship that paves the way to future projects.

Direct Flooring team

Quality Can’t be Inserted into the Job at the End

Quality is the result of a process that gives attention to every detail and includes eliminating errors throughout the process, from job inception all the way through to delivery and billing. “Quality” means predictable, reliable service and it is essential to consistently meet all our customers’ expectations all the time, every time to keep them satisfied and loyal. Your goal should be to always have the project arrive on time and to meet (and exceed!) quality standards.

Creating a High Level of Confidence For Your Customers

The conversation usually starts with product and price and then turns to service. This is where Direct Flooring gains their competitive edge. In today’s market, customer expectations are higher than ever and certain companies thrive on the challenge of delivering quality products and exceptional service throughout the process. Having the right staff in place with diverse backgrounds in manufacturing, project management installation and product care also gives us a unique perspective going into each new project.

Direct Flooring, Flemington NJ has been providing quality flooring products and flooring installation services throughout the tri-state NJ, NY and eastern PA.  When it comes to trust, commitment to excellence and quality assurance, Direct Flooring continues to lead the industry with innovative products and expert flooring installation processes.


Shopping flooring styles and floor patterns? Direct Flooring has the expertise and experience to guide your design team in selecting the best flooring for your application. Our reputation has been built by providing our clients with superior service. For more information about our facilities in Flemington and our Direct Flooring team, click here.

Direct Flooring, Flemington, NJ services the tri-state area including NJ, NY, and Eastern PA. For more information about quality flooring products call (908) 237-1009.

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