Changing Expectations for Engineered ‘Wood’ Flooring

by Oct 17, 20180 comments

Hardwood flooring has been a mainstay in the flooring industry for hundreds of years. More recently, there has been a push in the industry towards engineered, or hybrid wood flooring, which sometimes have a wood veneer layer but a core made of different material (such as plywood). With so many options available to consumers, there comes a point where we have to ask the question:  what constitutes true wood flooring? What should your expectations be when purchasing different wood floor products?

So how do we go about defining what a ‘real’ wood floor is? In my opinion, a real wood floor is one that can be refinished and brought back to its original condition a number of times over its life, through a process of re-sanding and re-staining. It can even be changed to a different stain or color. A real wood floor should also be very durable. When properly installed or maintained real wood floors can last for hundreds of years.

Recently, there have been other flooring options introduced offering a very thin wood veneer layer over a non-wood material, such as a wood plastic composite or high density fiberboard. These products are touted as being moisture resistant, sometimes even waterproof. They are also more dent-proof than traditional wood floors. These products are often referred to as entry-level wood floors, due to their lower price point. One disadvantage of these entry level floors is that they often have a very thin wear layer, so they generally cannot be sanded and refinished.



The benefits of these hybrid wood floors are apparent to consumers; they get the look and feel of a natural wood floor at a much cheaper price point. But it is the obligation of the dealers and installers to educate their customers that these entry level floors will not last forever.  Once their entry level floor needs replacing, they should be prepared to graduate to a high performance wood flooring that is made of 100% wood and be more expensive.

As long as the dealers and installers convey that an entry level floor is just that, their customers may very well become repeat customers and return when they are in need of a real wood floor. Our goal at Direct Flooring is that our customers love their very first wood floor, and love the next floor they buy from us even more!





Direct Flooring works with most flooring manufacturers regarding new products in carpet, hardwood, luxury vinyl (resilient) and tile. We have specialized in commercial flooring products and services throughout the tri-state metro area of NY, NJ and Eastern PA since 2005.

We are always looking for new products as manufacturers scramble to keep up with the latest trends in design. We handle the most challenging flooring projects, handle all types of flooring products and flooring installation services.

Direct Flooring is fully insured and bonded and an authorized State of New Jersey flooring contractor.



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