Beckford House and Tower Receives the ‘Royal Treatment’ Before, During and After Construction

by Jan 27, 20200 comments

Designed by Studio Sofield, the design of Beckford House and Tower followed a similar process the architect established in past projects. Long before dimensions are set or pencil touches paper, William Sofield immerses himself in the characteristics of the surrounding neighborhood, on location, inspiring him to create his styling cues which become the vision for Beckford House and Tower.

World class buildings require world class architecture. Building techniques and materials used throughout construction must blend seamlessly with the overall design vision. The flooring also needs to be designed and installed in a way that will set a new standard in style and overall quality.

Beckford House and Tower has exquisite taste and aesthetics. The materials used in the high-profile luxury condominiums are also nothing short of spectacular. Direct Flooring has a long-standing reputation for mid- and high-rise flooring installations in NYC, NJ and Philadelphia.

Beckford House and Tower’s flooring installation started with a floor by floor self-leveling process which corrects the uneven concrete. The sub-floor system introduces moisture and crack suppressant glues and a sound barrier system to increase privacy for residents. The hardwood is a herringbone pattern that started life as Appalachian white oak, chosen for its uniformity in color and tone. This domestic hardwood is installed unfinished and then sanded, stained in a custom stain, and final finished coats applied. The hardwood flooring installed also has to function as part of a complete flooring system. Delivering on the promise, Beckford House and Tower is a collection of 104 one to six-bedroom condominium residences of exquisite design and is in an exceptional Lower East Side location. Located on 80th and 81st Street these two complimentary structures are gracious. In partnership with artisans, cabinet makers, stone suppliers, wrought iron workers, glass blowers and flooring system experts, Studio Sofield has created a new icon which will boast comfort and relaxation for its residents.

For residents looking for luxury from $2 million to the $10-million-dollar range, each visitor, resident or guest is delighted with visually pleasing design aesthetics from a world class design team and world class artisans.

Direct Flooring, located in Flemington, NJ, has been the top choice of construction firms, developers, home builders, architects and designers since 2005. Trusted with custom flooring solutions in mid-rise and high rise locations in NYC, Philadephia, and throughout NJ, Direct Flooring has earned a reputation for providing the finest luxury flooring products in the tri-state area.

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Direct Flooring Corporate Office and Design Studio Location:

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Sales & Showroom Phone: (877) 339-1009



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