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interior concept of 555 West End Ave featuring flooring by Direct Flooring
555 West End Ave Offers the Perfect Blend of Historic Architecture and Contemporary Elements

555 West End Ave is an exclusive landmark Beaux Arts building on the Upper West Side of Manhattan with 13 ultra-high-end condominium residences priced up to $18 million. Cary Tamarkin’s vision comes to life after the converted Boys High School was transformed into the masterpiece condominium it has become today. Keeping many turn-of-the-century details, Cary […]

February 04 , 2021 / Posted by John Rod
New Jersey Schools Making Rapid Changes in Floor Replacement and Cleaning in Response to COVID-19

Maximizing a School’s Cleanliness Starts from the Ground Up – How Administrators in New Jersey Schools are Leading the Way in Preventing the Spread Although COVID-19 has shuttered school buildings throughout New Jersey, an effective plan has emerged that school administrators can follow which will help keep students, teachers, and faculty safer. This plan requires […]

November 19 , 2020 / Posted by John Rod
health and saefty is a top priority at Direct Flooring
Health and Safety is Our Top Priority – A Message From Direct Flooring

With safety as a top priority, Direct Flooring continues to lead the way in regulations and best practices as we all head back into the workplace and deal with the new normal. SOCIAL DISTANCING – Now that we are back in the office, we are talking measures to social distance and have created protocols that […]

June 01 , 2020 / Posted by John Rod
Clarus in Maplewood Features Elegant Style Flooring in an Amenity Rich Mixed Use Property

Clarus in Maplewood is a featured property in historic downtown Maplewood, NJ. Developed by JMF Properties, the missed use amenity rich luxury rental property was built from an existing post office. With only 20 luxury residences, each home is packed with features and amenities often found in larger properties. Located in the heart of Maplewood […]

April 22 , 2020 / Posted by John Rod
Providing Posh Flooring for Newest Arlo Hotel – 38th Street, New York, NY

Direct Flooring Provides Posh Flooring for Newest Arlo HotelMidtown South’s Arlo Hotel is being developed by Quadrum Global and consists of 29 Floors of upscale hardwood flooring and custom carpeting by Direct Flooring. Construction of the massive 176,000 square foot building started in October of 2017 and is slated for completion Winter of 2021. The […]

March 26 , 2020 / Posted by John Rod
Beckford House
Beckford House and Tower Receives the ‘Royal Treatment’ Before, During and After Construction

Designed by Studio Sofield, the design of Beckford House and Tower followed a similar process the architect established in past projects. Long before dimensions are set or pencil touches paper, William Sofield immerses himself in the characteristics of the surrounding neighborhood, on location, inspiring him to create his styling cues which become the vision for […]

January 27 , 2020 / Posted by John Rod
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