John Rod

Providing Posh Flooring for Newest Arlo Hotel – 38th Street, New York, NY

Direct Flooring Provides Posh Flooring for Newest Arlo HotelMidtown South’s Arlo Hotel is being developed by Quadrum Global and consists of 29 Floors of upscale hardwood flooring and custom carpeting by Direct Flooring. Construction of the massive 176,000 square foot building started in October of 2017 and is slated for completion Winter of 2021. The […]

March 26 , 2020 / Posted by John Rod
The Lantern House Residences are Defined by Soaring Dramatic Bay Windows and the Luxury Within

In keeping with the buildings aesthetic which prioritizes quality craftsmanship, every detail of The Lantern House is especially considered and selected from floors to ceilings. Residents are treated to a sleek design and comfort which includes superior flooring details provided by expert craftsman at Direct Flooring. The signature feature of this unique building design is […]

February 24 , 2020 / Posted by John Rod
Beckford House
Beckford House and Tower Receives the ‘Royal Treatment’ Before, During and After Construction

Designed by Studio Sofield, the design of Beckford House and Tower followed a similar process the architect established in past projects. Long before dimensions are set or pencil touches paper, William Sofield immerses himself in the characteristics of the surrounding neighborhood, on location, inspiring him to create his styling cues which become the vision for […]

January 27 , 2020 / Posted by John Rod
Flooring Contractors Offering Superior Quality on Multiple Types of Construction Projects

Direct Flooring in Flemington, NJ offers a plethora of flooring solutions that are as diverse as their clients. Since 2005 they have successfully implemented flooring contracts for a wide variety of locations throughout NJ and the NY Metro and Philadelphia areas. Here is a list of the types of clients we serve and some of […]

December 23 , 2019 / Posted by John Rod
Taking Care of Your Hardwood Floors – Tips to Keeping Floors Looking Great!

Have you recently purchased a new home, condo or luxury apartment? Have you installed new hardwood floors and want to ensure they are long lasting and your investment looks great for years to come? Here we examine some flooring tips from your local flooring experts at Direct Flooring, Flemington, NJ. Your choice in flooring products […]

November 20 , 2019 / Posted by John Rod
Commercial Flooring in NYC – Flooring Products Offering the Perfect Choice of Design Style

The largest commercial flooring projects in the tri-state area often begin life as a vision by the developer. As the developer and architect review the initial concepts for a mid-rise or high-rise project, the flooring becomes a vital part of the overall design. As the designs take shape and ultimately become finalized, the interior finishes […]

October 29 , 2019 / Posted by John Rod
Luxury Mid Rise Apartments – Flooring That Inspires Architects, Designers, and Buyers

Looking for flooring inspiration? You’ve come to the right place. Each of Direct Flooring's new luxury mid-rise buildings in the New York City metro area starts with inspiration from the architect. Pinpointing sight lines throughout the home and creating comfortable spaces within can be both challenging and rewarding. Flooring plans play a vital role in […]

September 26 , 2019 / Posted by John Rod
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